PARIS (AP) — Ever wondered why French is spoken during medal announcements at the Olympic Games? The truth is that while the ancient Olympics originated in Greece, its modern incarnation is very much a French affair.
The Games were revived in the 1890s by a French nobleman, Baron Pierre de Coubertin, who now holds a questionable legacy. As Paris prepares to host the 2024 Olympics, 100 years since it last held them, here’s why so much about the modern Olympics is fundamentally French.
It’s connected to a French nobleman’s efforts
The French influenced the connection between arts and the Olympics
Coubertin also believed in the combination of “muscles and mind,” seeing the blending of sports and art as a cornerstone of the Olympic ethos. It was inspired by the ancient Greeks, who celebrated both physical and artistic excellence.
Coubertin introduced arts to the Olympics in 1912 with the “Pentathlon of the Muses” — athletics-inspired competitions in literature, painting, music, sculpture and architecture.
For Paris 2024, Coubertin’s legacy is being evoked in arts competitions like the “Pentathlon of the Arts” at the Versailles Palace, and similar initiatives at the French National Sports Museum in Nice. Some 1,000 French towns and cities are taking part in the Cultural Olympiad, which promotes cultural events with an Olympics theme.
“The Ancient Greeks saw sports and the arts linked under the umbrella of the humanities. It’s important for Paris in particular as a culture capital to celebrate this,” says Dominique Hervieu, head of the Paris 2024 Culture Olympiad.
Coubertin’s intentions are questioned by some experts, however, as less than noble. He introduced arts to the Olympics “aiming to counteract what he thought was the vulgarization of the Games by American commercialization,” Clastres says. “Baron Pierre de Coubertin,” he says, “was a bit of a snob.’’
The French Olympic legacy includes a questionable figure
Are the Olympics a pioneering tool of French soft power?
France has long understood the potential of the Olympics as a tool of soft power, arguably making it one of the first modern examples of this concept. Soft power refers to the ability of a country to influence others through cultural or ideological means rather than military force.
Clastres points out that the 1924 Paris Games were the first modern Olympics to use media and propaganda to project national prestige. The French government used newspapers, radio and even military resources to broadcast the Games, establishing a press center in the stadium for the first time.
In a pioneering move, France created a Sports Bureau within the French Foreign Ministry in 1920. “It was a French tool for sports propaganda for further French interests,” says Clastres. This initiative marked the first time bureaucrats were recruited to promote national interests through sports.
“The French sports power took the image monopoly. All images were produced by the French sports authority and sold to the press. The photographers were paid by the French Olympics committee,” Clastres explains.
France, devastated by World War I but retaining the prestige of a victor and considerable influence, sought to use soft power to further its international standing. “France was largely destroyed because of the war but was a victor, so had great influence in Europe. They also had control of the League of Nations and wanted to celebrate this new era in the Games in 1924,” Clastres notes.
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Tom Nouvian in Paris contributed. Follow AP’s coverage of the Paris 2024 Olympics at https://apnews.com/hub/2024-paris-olympic-games
